(Pocket-lint) - UK broadcaster ITV is to ditch its ITV Hub streaming service later this yr, changing it with the all-new ITVX.
Like the prevailing ITV Hub, ITVX will provide each free and paid membership plans - the primary being ad-supported - however it'll provide content material months earlier than it seems on linear channels.
As well as, like BBC usually does with iPlayer, ITVX will make each episode of a whole drama collection obtainable because it premieres on broadcast TV.
The plans will not be anticipated to have an effect on ITV's enter within the Britbox subscription service it shares with the BBC.
"2021 was a report yr for ITV Hub and BritBox, giving us sturdy foundations from which to supercharge our streaming technique," mentioned ITV's managing director of streaming, Rufus Radcliffe.
“We're investing considerably in new and unique programmes which might be free to stream, and likewise in know-how and product design to make the viewer expertise and interface a premium one on ITVX."
The service will function loads of unique TV exhibits, together with A Spy Amongst Buddies, a drama starring Mare of Easttown's Man Pierce and Billions' Damian Lewis.
Let's additionally hope the ITVX plans embody improved image efficiency - that has usually been a major criticism of ITV Hub over time.
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