(Pocket-lint) - Amazon is about to shut most of its bodily retail shops, saying that each one 68 of its Amazon Books, Amazon 4-Star and Amazon Pop Up brick-and-mortar areas within the UK and US are to be shut down.
As confirmed to Reuters, the e-commerce large is now set to focus all its retail efforts on Amazon Go and Amazon Recent, in addition to its style retailer, Amazon Model.
Amazon Books was one of many firm's first forays into in-person retail experiences, first opening a retailer in 2015 earlier than increasing to 24 areas within the US. Amazon 4-Star outlets got here later, which, because the identify signifies, featured a curated catalogue of highly-rated merchandise from its on-line storefront.
The Pop Up shops, in the meantime, had been smaller kiosk experiences that always rotated merchandise and partnered with completely different manufacturers. Apparently, these had been additionally sidelined significantly again in 2019, when Amazon closed 87 of them within the US to focus extra on Books and 4-Star shops. Now, they're being killed off completely.
In an identical vein to that Pop-Up refocus in 2019, the information that Amazon is once more shifting its priorities is not shocking; these shops have at all times felt extra of an train in simply how far the Amazon model might seep into varied areas of retail's consciousness, quite than whole-hearted efforts to compete.
It is also presumably why Amazon is not scrapping plans for bodily shops utterly, as nicely. The corporate's grocery and style shops stay, for now, and seem more likely to wind up being the experiments that stick, quite than slide.
As for Books, 4-Star and Pop-Up areas, Amazon hasn't but laid out the timeline for his or her full closure - although Reuters signifies that this may fluctuate from retailer to retailer.
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